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I write about an entrepreneurial teaching experiment that created tolerance for critical thinking. I find that the entrepreneurial storytelling method of teaching made more money for the clients of a small business consulting class. The entrepreneurial-storytelling method leads students into a three-step conversation. During each step, they talk to each other in small groups, taking notes from each other. During the first step, the students talk about what they learned from the reading. During the second step, the students criticize the ideas that they read. During the final step, the students find a way to use what they learned despite their criticisms. During this time, the professor works between steps to help the groups talk to each other between steps. The professor also helps small groups while they are talking to each other. This makes it normal to disagree while learning, creates moments where students feel like they control what they know, and leads to tolerance for critical thinking. I discuss the implications this may have for group innovation and stoking social entrepreneurial intentions.

Using the resource-focused view of the firm as a theoretical backdrop, this study aims to examine the relationships between entrepreneurial perceptions and two dependent measures (i.e. customer satisfaction outcomes and firm performance). Specifically, the study tests the boundary conditions of the resource-based view (RBV) performance relationship in a Middle Eastern context.

The data from 171 female Saudi entrepreneurs are analyzed using structural equation modeling.

The research results revealed that marketing capability and financial capability (i.e. financial capital access) have a positive significant effect on both dependent measures. Labor shortage also has a negative significant effect on both dependent variables, whereas operations capability does not show a significant effect on the two dependent measures. To a large extent, the results show that the RBV holds true in the Saudi context.

The study contributes to the knowledge about the effects of specific human and financial capital, as well as illuminates how marketing capability, financial capital access and labor shortage impact these dependent variables in the unique context of Saudi Arabia among female entrepreneurs, thereby extending the knowledge of the RBV in different contexts. Furthermore, it extends knowledge of the entrepreneurship literature, especially in the area of gender-based entrepreneurship research in developing countries.

The purpose of this paper is to browse literature based on Aaker’s brand personality modal and highlight criticism on it. Furthermore, the study proposes an Islamic brand personality modal based on Islamic teachings.

Extensive research on Muslim characteristics based on Qur’an, hadith and scholarly work of traditional and modern scholars has been used to assess Aaker’s model. Expert opinions of faculty members from relevant field are also taken into consideration to propose Islamic brand personality model.

Aaker’s brand personality dimensions have been revised in the light of Islamic teachings. As a result, few pre-existing dimensions have been re-named and several new dimensions such as moral character and trustworthiness are also included.

Considering the gap found in literature, the need to conduct brand personality research in the service industry such as Islamic banks is highlighted.

Islamic brand personality model may help marketers effectively differentiate Islamic brands such as Islamic banks. It may also reinforce advertising techniques/tools to attract a large Muslim consumer market.

This paper is one of the early attempts to see brand personality from Islamic perspective.

The purpose of this paper is to provide a theoretical set of elements to analyze information integration in supply chains. Through a practical example to highlight the importance, it aims to describe the practices and identify some development areas of information integration in service supply chains.

The paper presents six theoretical elements contributing the level of information integration in a supply chain. These elements are then used to analyze a case supply chain that includes a steel manufacturer (the focal company), engineering offices providing maintenance‐related planning services and mechanical maintenance service providers. Empirical research data gathered through structured interviews, workshops, company visits and company documents are used.

The paper develops a conceptual framework and criteria for analyzing the level of supply chain information integration. It describes which information, in which form, how and when is shared in the case supply chain and whether information technology is deployed. It determines the level of information integration in the case supply chain. The paper brings out development areas to be addressed.

This study focuses on services related to steel industry maintenance operations and may not be applicable in other types of services or industries without paying attention to the contextual factors.

The paper gives guidelines for service supply chains on how to analyze and rationalize their information sharing. Performance implications of information sharing may be further investigated with respect to contractual arrangements in service supply chains.

A comprehensive set of theoretical aspects integral to information integration is presented. The study contributes to the limited research on service supply chains and business services.

The growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it is vital for marketers to create a differentiation in their brands to attract more customers. One of the ways to create this differentiation is by establishing brand personality. Brand personality does not only differentiate from one product to another but is also a common strategy used by marketers to create competitive advantage for their business. Although brand personality has been studied on various product brands, limited research has been done on Muslim products, especially modest fashion apparel. Because modest fashion is considered as Muslim products in Malaysia, this paper aims to examine the relationship between Halal brand personality and brand loyalty with the aim of providing a better understanding of the Islamic marketing concept.

Descriptive survey design was conducted to measure consumer behavior, attitude and perception within a specific period. A total of 400 respondents were identified for the study. Purposive sampling was chosen for this study because the respondents are expected to have same set of characteristics and perceptions toward the phenomena. Five-point Likert scale was used to assess consumers’ perception of the relationship between Halal brand personality and brand loyalty. Last but not least, SPSS software (Version 22.0) was used to analyze the data through multiple regression analysis.

The result indicated that only three out of five Halal brand personality dimensions have a significant relationship with brand loyalty. The three significant dimensions are excitement, sophistication and righteousness. It can be concluded that modest fashion brands need to include all of the three dimensions in their branding strategy.

Two main limitations in this study is that it was conducted only in a stipulated period and it focused only on one generational cohort, which is millennial consumers.

This study provides new recommendations to the knowledge gap of brand personality introduced by Aaker (1997). It helps the marketers and researchers to understand the importance of emphasizing religious values in marketing Halal products to their consumers. This study further recognizes the relationship between Halal brand personality and brand loyalty, particularly with regard to millennial’s modest fashion consumption.

Brand personality has received levels of attention from academics and practitioners alike; however, there is a lack of research on Halal brand personality in marketing field, particularly on its relationship with brand loyalty. To the best of the authors’ knowledge, this study presents the first empirical test of the direct effect of Halal brand personality and how it drives millennial consumers’ brand loyalty.

Multinational corporations (MNCs) that want to compete in markets worldwide should not underestimate the influences of religion on consumer demand. Almost one quarter of the world’s population is Muslim so it is important for MNCs to get into the Muslim mind set when operating in countries where Islam has a large influence. The purpose of this paper is to assess the extent to which consumer-based brand equity in a religious market results from the psychological and behavioural characteristics of consumers rather than from product characteristics.

A quantitative survey method was adopted, using a total sample of 551 Muslim consumers in Malaysia and Pakistan. A holistic model conceptualising three potential psychological and behavioural predictors of consumer-based halal brand equity (CBHBE) was created and then tested using structural equation modelling.

The strength of an individual’s religious identity was found to be a strong predictor of consumer halal choice behaviour and perceived self-expressive religious benefits. Consumers’ halal choice behaviour and perceived self-expressive benefits directly predict CBHBE. Moreover, consumer halal choice behaviour partially mediates the relationship between self-expressive benefits and CBHBE.

The authors conclude that firms targeting Muslim consumers can maximise CBHBE by focussing their marketing strategies on the three psychological and behavioural constructs identified in the model. For example, by using halal certification logos and providing convincing information about the halalness of their brand, businesses can facilitate Muslim consumers’ search processes in relation to their choice behaviour.

The study contributes to the existing international branding literature in two main ways. First, it introduces and defines the concept of CBHBE. Second, it identifies and empirically validates the important psychological and behavioural predictors of CBHBE.

The purpose of the study is to formulate a model for the information integration development. The service supply chain is managed with information; therefore, the functionality of the flow of information is an essential part of service business. The aim of this study is to address this issue by looking into the meaning and development of the elements of information integration in real estate and user services.

This paper is a qualitative research into elements of information integration and developing them in real estate and user services. Collecting the data for the study consisted of three stages: a workshop and two rounds of interviews.

The finding of the study is a model for developing information integration in a real estate and user services. The model presents the meanings of the six elements which integration consists of and which need to be developed to increase information integration.

In services, the supply chain is typically shorter than in production. This study is limited to analyse the supply chain between a customer and a service provider since these are the most significant and often the only parties in the supply chain of real estate and user services.

The results can be utilized when developing information integration in the service supply chain and developing service providers operations.

The research results bring additional value to the previous studies regarding elements of information integration by developing a model for the sequence of development of these elements.